PR Safari
Embark on an exciting adventure with "PR Safari" by CPR, the podcast that immerses you in the dynamic realm of PR in Africa. Our knowledgeable guides offer insider perspectives, hands-on advice and thorough examinations of the latest PR developments and methods across the continent. From navigating the intricate PR landscape to adopting innovative strategies, "PR Safari" is your definitive compass to triumph in African PR. Whether you're an experienced PR expert or new to the field, come along for an engaging and enlightening expedition into the world of PR in Africa. Let's explore together through "PR Safari" by CPR!
PR Safari
25. Fundamentals And Key Ingredients Of Strategic Communication
Join Prof. Murej Mak’Ochieng, a lecturer at Multimedia University, in this enlightening episode of PR Safari by CPR. Explore the fundamentals and key ingredients of strategic communication as we distinguish between Communication Strategists and Communication Technicians. Gain insights into Strategic Communication, Communication, and Applied Communication. Uncover the historical context of public relations and its consequences. Discover the differences between Government Communication and Public Communication, and Organizational Communication and Sector-specific Communication. Delve into the challenges faced in government communication and learn about the Makali task-force on Public Communication. Tune in for an insightful discussion on the core principles of strategic communication.
