PR Safari
Embark on an exciting adventure with "PR Safari" by CPR, the podcast that immerses you in the dynamic realm of PR in Africa. Our knowledgeable guides offer insider perspectives, hands-on advice and thorough examinations of the latest PR developments and methods across the continent. From navigating the intricate PR landscape to adopting innovative strategies, "PR Safari" is your definitive compass to triumph in African PR. Whether you're an experienced PR expert or new to the field, come along for an engaging and enlightening expedition into the world of PR in Africa. Let's explore together through "PR Safari" by CPR!
PR Safari
37. Customer Experience: The New Battle Ground
The customer is king? Join us on a wild ride through the ever-evolving landscape of Customer Experience (CX) with Paul Kitemu, Lead Consultant and Managing Partner at Inspired Resource Center & Consultancy Ltd.
In this episode, we'll roar about:
- Mapping the Journey: We'll identify all the critical customer touchpoints - those moments of truth that define your brand experience.
- The Business of Happy Customers: Discover the undeniable impact of CX on business success - from revenue growth to brand loyalty.
- Digging Up the Roots: We'll tackle the root causes of customer issues and explore strategies to prevent them before they take root.
- Beyond the Score: Is the Net Promoter Score the ultimate CX metric? We'll discuss its strengths and uncover alternative ways to measure customer satisfaction.
- The Survey Says… Maybe Not: Learn why customer surveys can be a double-edged sword and explore more effective methods to gather valuable customer insights.
- Monopoly Mutiny: In today's connected world, customer loyalty is paramount. We'll discuss the dying power of monopolies and how exceptional CX is the key to surviving the competitive jungle.
