PR Safari
Embark on an exciting adventure with "PR Safari" by CPR, the podcast that immerses you in the dynamic realm of PR in Africa. Our knowledgeable guides offer insider perspectives, hands-on advice and thorough examinations of the latest PR developments and methods across the continent. From navigating the intricate PR landscape to adopting innovative strategies, "PR Safari" is your definitive compass to triumph in African PR. Whether you're an experienced PR expert or new to the field, come along for an engaging and enlightening expedition into the world of PR in Africa. Let's explore together through "PR Safari" by CPR!
PR Safari
40. Communication in Large-Scale Government Mandates: Case of National Construction Authority (NCA)
In this episode, our guest, Wangui Kabala, Corporate Communications Manager at the National Construction Authority, walks us through Quality Control and Assurance (QA) as a crucial component of communication. We discuss why simply raising awareness isn't enough. We discuss what quiet, back-end engagement means. We also explore strategies to reach the audience for maximum penetration and the downside of visibility.
