PR Safari

Influence, counter-influence and battle for meaning

Center for Public Relations (CPR)

Influence, counter-influence and battle for meaning

Guest: Zoe Tsika Zolesa, Strathmore University Communication Student/Gen-Z

Highlight

  • Comms as fabric of society
  • The downside of influence
  • Corporate disinformation
  • Parasocial relationships trap
  • Age of misunderstanding

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